South Africa enjoys seven species of indigenous wild cats. The big cats of Africa, like lions and cheetah, receive much focus and attention through tourism and the fact that they are more easily sighted than their smaller cousins. The small cats form an essential link in our ecosystem, but desperately require the same status as the larger cats.

The Cat Conservation Trust is a non-profit trust that aims to create public awareness of the plight of the small cats through research and education.

This public awareness campaign is partially sponsored by Honda